Ginneh Baugh is the new Vice President of Impact and Innovation at Purpose Built Communities. As a senior leader at Purpose Built Communities, Ginneh will be responsible for developing and operationalizing Purpose Built Communities’ strategy to accelerate the work and outcomes of Network Members. She will work with Purpose Built and Network Members to drive innovation, impact and success measurement throughout the Network.
“We are thrilled to welcome Ginneh Baugh to the Purpose Built team. Her experience in translating data to reveal outcomes in an accessible and compelling manner will be vital to our collective mission as we look to measure the exciting impact of the work happening across our Network,” said Carol Naughton, CEO of Purpose Built Communities.
“I’m excited to join such a talented team and an organization that is changing how the field of holistic neighborhood revitalization operates,” said Ginneh Baugh. “When we recognize that what surrounds us shapes us, we can see how important it is to ignite, nurture, and sustain thriving neighborhoods. Purpose Built Communities is doing this work here in the Atlanta region where I grew up and across the country in a powerful way.”
Prior to Purpose Built Communities, Ginneh served as the Vice President of Strategic Impact at United Way of greater Atlanta. She has been a driving force behind the development of the Child Well-being Index and using data as a catalyst for a broader social movement.
Ginneh is from Decatur, GA, and has a long history of working and volunteering with nonprofits locally. Her career has focused on program planning, evaluation and learning and knowledge development for health and human service organizations. She has a personal commitment and a professional belief that data should be accessible and useful.
Ginneh also worked previously as the Senior Evaluation Associate for United Way of Central Maryland, in Baltimore, MD. In Baltimore, she led the Outcomes Measurement Initiative, which included developing programs to better monitor grants, and training agencies to improve evaluation processes.
Ginneh holds a Master’s degree in Public Policy from The Johns Hopkins University, and a bachelor’s degree from The University of Georgia. In addition to working in the United Way system, Ginneh has worked for U.S. Senator Max Cleland and the Annie E. Casey Foundation. She brings an extensive knowledge of nonprofits and creative evaluation techniques.
Ginneh Baugh is married to her incredibly talented and supportive husband, Richard Baugh Jr. They have been blessed with four amazing and talkative children Richard, III, Turner, Michael, and Laila. Ginneh is a member of Sts. Peter and Paul Catholic Church, and when she gets a spare moment, she enjoys baking, sewing and watching crime shows.